Pulitzer Prize-winning, long-time columnist for the Washington Post, Art Buchwald, was quoted in 1970 as saying, “And Man created the plastic bag and the tin and aluminum can and the cellophane wrapper and the paper plate, and this was good because Man could then take his automobile and buy all his food in one place and he could save that which was good to eat in the refrigerator and throw away that which had no further use. And soon the earth was covered with plastic bags and aluminum cans and paper plates and disposable bottles and there was nowhere to sit down or walk, and Man shook his head and cried: ‘Look at this Godawful mess.’” (2)

Today, most people in Western Civilization agree with this idea, but when Buchwald said it over forty years ago, mainstream America didn’t hear, understand or care for what we can now clearly see were early environmental warning signs.

Most people, at long last, want to fix this mess we’ve made, while others want to see that it gets done, but not necessarily roll up their sleeves. These two groups are your target demographic.